I’m not really a name brand type of guy. Nike slogans just annoy me. I’ve been buying the same few brands of runners since I was fifteen years old. What I’m trying to say is that my needs are few and simple. Unless I am getting dress shoes (which I buy almost never), I only shop at one place: the New Balance factory outlet.
This has nothing to do with the aesthetics of New Balance shoes. In my opinion, they run the gamut from plain to ugly. Although they do not have some of the hideous decals and bizarre contours and vents of some of the other popular running shoe brands, they make up for it with lack of variety in shoe appearances. My sole reason for shopping at the New Balance factory outlet is because they are the only runners that reliably fit my feet.
If the Shoe Fits, Wear It
My dad used to joke that I should forget about shopping for the shoes but instead just get the boxes. My feet are large, flat, and square – 13 triple wide to be precise. If the floor is wet, my right foot actually suction cups to it. So, before I discovered the New Balance factory outlet, going to the shoe store was emotionally painful experience, where I would have to spend hours to just find the one over-priced shoe which kind of fit my foot. After discovering the New Balance factory outlet, the pain decreased as, at any one time, they have had at least half a dozen shoes in my size and style (medium top cross trainers) which fit my feet just right.
I also like the fact that, for an athletic shoe store, the New Balance factory outlet is devoid of that nauseating jock hype crap that you see in a store specializing in other name brands such as Nike or Addidas. No “Just do it,” no posters of people slam dunking with neon tracers coming off their body, no insulting implications that, if you wear their shoes, you will become the next Michael Jordan. The New Balance factory outlet isn’t trying to win your over with false pretenses. They appeal to those customers that just like their shoes, and their business is to sell you shoes. I buy my shoes at the New Balance factory outlet because they are comfortable and, for running shoes, reasonably tolerable in appearance. I’m not looking for fantasy – I just go to the New Balance factory outlet for great shoes.